UTV, as well as UTV Ireland, was sold to ITV plc in February 2016.
On 17 October 2016, UTV’s logo and presentation were updated, adopting the same style of presentation as the other ITV regions. However, as a result, certain elements that UTV were famous for, such as in-vision continuity, were abandoned.
UTV Autumn Leaves ident © ITV plc
UTV Concert ident © ITV plc
UTV Exercise ident © ITV plc
UTV Rhythmic Gymnastics ident © ITV plc
UTV Skipping ident © ITV plc
UTV Wet Dog ident © ITV plc