On 1 July 2015 Alibi launched new branding. The new look was devised by Art&Graft. According to UKTV the brand was in need of a refresh to create a distinctive personality that remained true to the heritage of the channel, whilst also reflecting the new brand proposition of offering viewers a “masterclass in deduction.”
![](/alibi2015/bank-a.jpg)
![](/alibi2015/bank-b.jpg)
![](/alibi2015/bank-c.jpg)
![](/alibi2015/bank-d.jpg)
![](/alibi2015/bank-e.jpg)
![](/alibi2015/bank-f.jpg)
![](/alibi2015/bank-g.jpg)
![](/alibi2015/bank-h.jpg)
![](/alibi2015/carpark-a.jpg)
![](/alibi2015/carpark-b.jpg)
![](/alibi2015/carpark-c.jpg)
![](/alibi2015/carpark-d.jpg)
![](/alibi2015/carpark-e.jpg)
![](/alibi2015/carpark-f.jpg)
![](/alibi2015/carpark-g.jpg)
![](/alibi2015/carpark-h.jpg)
![](/alibi2015/station-a.jpg)
![](/alibi2015/station-b.jpg)
![](/alibi2015/station-c.jpg)
![](/alibi2015/station-d.jpg)
![](/alibi2015/station-e.jpg)
![](/alibi2015/station-f.jpg)
![](/alibi2015/station-g.jpg)
![](/alibi2015/station-h.jpg)
![](/alibi2015/woods-a.jpg)
![](/alibi2015/woods-b.jpg)
![](/alibi2015/woods-c.jpg)
![](/alibi2015/woods-d.jpg)
![](/alibi2015/woods-e.jpg)
![](/alibi2015/woods-f.jpg)
![](/alibi2015/woods-g.jpg)
![](/alibi2015/woods-h.jpg)