In February 2016 Lifetime introduced new programme specific idents. Its miscellaneous graphics including ECPs, Next slides and Menus were tweaked with the background design changed to match the new idents. The channels idents use a Kaleidoscope effect to transition between the channel logo, stars and logo of the particular show being promoted. The new look was created by Kenny Reynolds.
Lifetime Britain’s Next Top Model Ident 2016 © A+E Networks
Lifetime Dance Moms Ident 2016 © A+E Networks
Lifetime Little Women Ident 2016 © A+E Networks
Lifetime Project Runway Ident 2016 © A+E Networks
Lifetime The Real Housewives of Beverly Hills Ident 2016 © A+E Networks