Kix launched a new on air identity in the Summer of 2014. New superhero inspired logos were introduced in cosmic themed idents. Craig Hunter, Channel Manager for Kix said “The Kix rebrand reflects our new approach to appeal to boys aged 6-11 by mirroring some of the attributes and popularity of Super Heroes. The remodel fully supports Kix’s brand values of being intense, boisterous, epic and awesome! We feel this new look very much reflects the programming on Kix and helps us to solidify our place in the kids EPG as a destination for boys action content, the best way to sum Kix up: ‘Fanatical about action’.”
