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Sky Atlantic: 2011 Idents & Presentation

Sky Atlantic HD launched on 1 February 2011. The channel became the home of HBO programming on Sky. Five idents were launched with alternating scenes from the UK and USA. The on air identity was devised by Martin Lambie Nairn at Heavenly.

Bridges ident © British Sky Broadcasting

Buses ident © British Sky Broadcasting

Restaurant ident © British Sky Broadcasting

Street ident © British Sky Broadcasting

Trains ident © British Sky Broadcasting

Stings Initially these stings aired without a soundtrack © British Sky Broadcasting

Countdown stings 2 Days to Go and 1 Day to Go © British Sky Broadcasting

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