On Monday 18 September 2017 a new logo for Lifetime was launched on screen. A new set of live action people idents with an increased focus on Sport were introduced. The new logo sees a switch to uppercase and with the Lifetime text surrounded by circle with a thin white outline. The graphics on the channel revolve around three colors: blue, green and red.
Idents
Lifetime Archer Ident 2017 © Hearst Networks UK
Lifetime Couple Ident 2017 © Hearst Networks UK
Lifetime Boxing Ident 2017 © Hearst Networks UK
Lifetime Drummer Ident 2017 © Hearst Networks UK
Lifetime Football Ident 2017 © Hearst Networks UK
Lifetime Haircut Ident 2017 © Hearst Networks UK
Lifetime Sports Ident 2017 © Hearst Networks UK
Lifetime Photoshoot Ident 2018 © Hearst Networks UK
Stings
Lifetime Blue Sting 2017 © Hearst Networks UK
Lifetime Green Sting 2017 © Hearst Networks UK
Lifetime Red Sting 2017 In 2018, a second soundtrack was added. © Hearst Networks UK
Lifetime Orange Sting 2018 © Hearst Networks UK
Breakflashes
Lifetime Red Breakflash 2017 © Hearst Networks UK
Lifetime Green Breakflash 2017 © Hearst Networks UK
Lifetime Red Breakflash 2017 © Hearst Networks UK
Menu
Lifetime Tonight Menu 2017 © Hearst Networks UK
Pointer
Lifetime Tonight Pointer 2017 © Hearst Networks UK
Lifetime Future Pointer 2017 © Hearst Networks UK
Trailers
Lifetime Trailer 2017 © Hearst Networks UK
End Credit Promotions
Lifetime ECP 2017 © Hearst Networks UK