Abu Dhabi Al Oula unveiled its new presentation in December 2013 part of a network wide re-branding developed by Red Bee Media. Tasked with developing new channel propositions and brand identities for its four flagship TV channels and news content brand, Red Bee Media set about creating network branding that felt inspirational and encouraged people to join Abu Dhabi’s resurgence. The new look for Abu Dhabi Al Oula (know as Abu Dhabi TV in the UK) entitled ‘Happiness, shared’ shows people in the city of Abu Dhabi having fun. This is the first 16:9 aspect ratio presentation used by the channel.
Idents
Abu Dhabi TV Beach Party Ident 2013 © Abu Dhabi Media Company
Abu Dhabi TV Bubbles Ident 2013 © Abu Dhabi Media Company
Abu Dhabi TV Kites Ident 2013 © Abu Dhabi Media Company
Abu Dhabi TV Race Ident 2013 © Abu Dhabi Media Company
Stings
Abu Dhabi TV Beach Stings 2013 © Abu Dhabi Media Company
Abu Dhabi TV Bubbles Stings 2013 © Abu Dhabi Media Company
Abu Dhabi TV Kites Stings 2013 © Abu Dhabi Media Company
Abu Dhabi TV Race Stings 2013 © Abu Dhabi Media Company
Menus
Abu Dhabi TV Menu 2013 © Abu Dhabi Media Company
Abu Dhabi TV Cross Channel Menu 2013 © Abu Dhabi Media Company
Trailer Graphics
Abu Dhabi TV Trailer Graphics 2013 © Abu Dhabi Media Company
Sponsorship Graphics
Abu Dhabi TV Sponsorship Graphics 2013 © Abu Dhabi Media Company
In Programme Promotion
Abu Dhabi TV IPP 2013 © Abu Dhabi Media Company