Abu Dhabi Al Oula unveiled its new presentation in December 2013 part of a network wide re-branding developed by Red Bee Media. Tasked with developing new channel propositions and brand identities for its four flagship TV channels and news content brand, Red Bee Media set about creating network branding that felt inspirational and encouraged people to join Abu Dhabi’s resurgence. The new look for Abu Dhabi Al Oula (know as Abu Dhabi TV in the UK) entitled ‘Happiness, shared’ shows people in the city of Abu Dhabi having fun. This is the first 16:9 aspect ratio presentation used by the channel.
Beach Party ident © Abu Dhabi Media Company
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Bubbles ident © Abu Dhabi Media Company
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Kites ident © Abu Dhabi Media Company
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Race ident © Abu Dhabi Media Company
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Beach stings © Abu Dhabi Media Company
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Bubbles stings © Abu Dhabi Media Company
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Kites stings © Abu Dhabi Media Company
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Race stings © Abu Dhabi Media Company
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Menu © Abu Dhabi Media Company
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Cross channel menu © Abu Dhabi Media Company
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Endboard © Abu Dhabi Media Company
Trailer endboard
Sponsorship graphics © Abu Dhabi Media Company
IPP © Abu Dhabi Media Company
In Program Promotion