Sky1: 2011 Idents & Presentation

Sky1 launched new branding on 1 February 2011. Initially 5 idents were introduced featuring a large chrome ‘1’ and people participating in everyday activities. Towards the end of 2011 programme specific idents were introduced alongside the 5 original idents.

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Sky1 Rollerskating Ident 2011 © Sky Group
The first NEW ident to air at 6am on 1 February 2011 was the Rollerskating ident. The ident was filmed at Rollerworld in Colchester, UK. 20sec (V1) 21sec (V2)

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Sky1 Swimming Pool Ident 2011 © Sky Group 20sec (V1) 19sec (V2)

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Sky1 Park Ident 2011 © Sky Group 26sec (V1) 23sec (V2)

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Sky1 Restaurant Ident 2011 © Sky Group 20sec (V1) 20sec (V2)

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Sky1 Rain Ident 2011 © Sky Group 20sec (V1) 23sec (V2)

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Sky1 Trollied Ident 2011 © Sky Group 25sec

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Sky1 Glee Ident 2011 © Sky Group 20sec

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Sky1 The Café Ident 2011 © Sky Group 25sec

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Sky1 Treasure Island Ident 2011 © Sky Group 20sec

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Sky1 Generic Ident 2011 © Sky Group 15sec

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Sky1 Menu 2011 © Sky Group 15sec (V1) 14sec (V2)