Sky Atlantic: 2011 Idents & Presentation

Sky Atlantic HD launched on 1 February 2011. The channel became the home of HBO programming on Sky. Five idents were launched with alternating scenes from the UK and USA. The on air identity was devised by Martin Lambie Nairn at Heavenly.

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Bridges ident © Sky Group 29sec 25sec

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Buses ident © Sky Group 29sec

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Restaurant ident © Sky Group 30sec 25sec

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Street ident © Sky Group 28sec

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Trains ident © Sky Group 30sec

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Stings Initially these stings aired without a soundtrack © Sky Group 50sec

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Countdown stings 2 Days to Go and 1 Day to Go © Sky Group 6sec