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Sky Atlantic: 2011 Idents & Presentation

Sky Atlantic HD launched on 1 February 2011. The channel became the home of HBO programming on Sky. Five idents were launched with alternating scenes from the UK and USA. The on air identity was devised by Martin Lambie Nairn at Heavenly.

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Bridges ident © British Sky Broadcasting
29sec
25sec

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Buses ident © British Sky Broadcasting
29sec

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Restaurant ident © British Sky Broadcasting
30sec
25sec

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Street ident © British Sky Broadcasting
28sec

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Trains ident © British Sky Broadcasting
30sec

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Stings Initially these stings aired without a soundtrack © British Sky Broadcasting
50sec

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Countdown stings 2 Days to Go and 1 Day to Go © British Sky Broadcasting
6sec

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