On 15 February 2016 Watch was rebranded as ‘W’. Two idents were introduced using a diamond window transition between a constant loop of scenes of a Hospital, Flat, Office and a restricted underground area. As part of the changes the channel changed its focus to 30- to 39-year-old women, their partners, and family, “with whom they share a love of smart entertainment”. The rebrand was devised by Art & Graft.
Stings
Sting Blue © UKTV
Sting Black © UKTV
Sting UKTV © UKTV
Sting Original © UKTV
Trailer Graphics
W Trailer Graphics © UKTV
- U&W: 2024 Idents
- U&W: 2024 Miscellaneous Presentation
- W: 2022 Idents
- W: 2022 Miscellaneous Presentation
- W: 2016 Idents
- W: 2016 Miscellaneous Presentation
- Watch: 2012 Idents
- Watch: 2012 Miscellaneous Presentation
- Watch: 2010 Idents & Presentation
- W: Christmas 2016 Idents & Presentation
- Watch: Christmas 2010 & 2011 Idents & Presentation