W introduced a new logo and new look branding on the 28 March 2022, to co-inside with its switch from being a premium channels to becoming free to air. A new tagline was introduced ‘Life Unfiltered’ and idents featuring various everyday life were created. The new look was created in-house by UKTV Creative with music by Molecular Sound.
Stings
W And we are back Sting 2022 © UKTV
W How about a hug Sting 2022 © UKTV
W Nearly time Sting 2022 © UKTV
W See you in a few Sting 2022 © UKTV
W That’s Life Sting 2022 © UKTV
W You deserve a break Sting 2022 © UKTV
W Baby Sting 2022 © UKTV
W Cake Sting 2022 © UKTV
W Games Sting 2022 © UKTV
W Milk Sting 2022 © UKTV
W Paint Sting 2022 © UKTV
W Tennis Sting 2022 © UKTV
W Programme Pointer Sting 2022 © UKTV
Menus
W Menu 2022 A © UKTV
W Menu 2022 B © UKTV
W Menu 2022 C © UKTV
In Programme Promotion
W IPP 2022 © UKTV
End Credit Promotions
W ECP 2022 A © UKTV
W ECP 2022 B © UKTV
W ECP 2022 C © UKTV
Trailer Graphics
W Trailer Graphics 2022 © UKTV
W Trailer Graphics 2022 © UKTV