W introduced a new logo and new look branding on the 28 March 2022, to co-inside with its switch from being a premium channels to becoming free to air. A new tagline was introduced ‘Life Unfiltered’ and idents featuring various everyday life were created. The new look was created in-house by UKTV Creative with music by Molecular Sound.
Idents
W Babies Ident 2022 © UKTV
W Emergency Ident 2022 © UKTV
W Family Ident 2022 © UKTV
W Food Ident 2022 © UKTV
W Games Ident 2022 © UKTV
W Health Ident 2022 © UKTV
W Home Ident 2022 © UKTV
W Relationships Ident 2022 © UKTV
W Tea Ident 2022 © UKTV