On Monday 18 September 2017 a new logo for Lifetime was launched on screen. A new set of live action people idents with an increased focus on Sport were introduced. The new logo sees a switch to uppercase and with the Lifetime text surrounded by circle with a thin white outline. The graphics on the channel revolve around three colors: blue, green and red.
Idents
Lifetime Archer Ident 2017 © A+E Networks
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Lifetime Couple Ident 2017 © A+E Networks
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Lifetime Boxing Ident 2017 © A+E Networks
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Lifetime Drummer Ident 2017 © A+E Networks
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Lifetime Football Ident 2017 © A+E Networks
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Lifetime Haircut Ident 2017 © A+E Networks
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Lifetime Sports Ident 2017 © A+E Networks
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Lifetime Photoshoot Ident 2018 © A+E Networks
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Stings
Lifetime Blue Sting 2017 © A+E Networks
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Lifetime Green Sting 2017 © A+E Networks
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Lifetime Red Sting 2017 In 2018, a second soundtrack was added. © A+E Networks
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Lifetime Orange Sting 2018 © A+E Networks
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Breakflashes
Lifetime Red Breakflash 2017 © A+E Networks
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Lifetime Green Breakflash 2017 © A+E Networks
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Lifetime Red Breakflash 2017 © A+E Networks
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Menu
Lifetime Tonight Menu 2017 © A+E Networks
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Pointer
Lifetime Tonight Pointer 2017 © A+E Networks
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Lifetime Future Pointer 2017 © A+E Networks
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Trailer Graphics
Lifetime Trailer Graphics 2017 © A+E Networks
End Credit Promotions
Lifetime ECP 2017 © A+E Networks