CBS Reality launched new on air presentation on 10 April 2013. A refreshed logo design was also introduced. The new look was created by Studio Hansa. In each ident the CBS ‘Eye’ acts as portal to the channels content. A 42 Second ident based in a Laboratory was created for the channel but is rarely seen in its entirety, instead shorter individual snippets are used as idents. A second batch of themed idents were created featuring bold Characters. Unlike the Laboratory ident the Character idents do not have a full length sequence.
CBS Reality Laboratory ident 19 Seconds (Website/Social Media) © CBS Studios International
20sec
CBS Reality Laboratory ident 14 Seconds V1 (Fan) © CBS Studios International
15sec
CBS Reality Laboratory ident 14 Seconds V2 (Grenade) © CBS Studios International
15sec
CBS Reality Laboratory ident 14 Seconds V3 (A look through the microcope shows the characters from CBS Reality’s second batch of idents) © CBS Studios International
15sec
CBS Reality Laboratory ident 9 Seconds V1 (Gavel) © CBS Studios International
10sec
CBS Reality Laboratory ident 9 Seconds V2 (Gloves) © CBS Studios International
10sec
CBS Reality Laboratory ident 9 Seconds V3 (Magnet) © CBS Studios International
10sec
CBS Reality Characters ident Fireman/Fireeater 24 Seconds© CBS Studios International
25sec
CBS Reality Characters ident Robber 9 Seconds© CBS Studios International
10sec
CBS Reality Characters ident Nurse/Lifeguard 9 Seconds© CBS Studios International
10sec
CBS Reality Character ident Cop/Robber 9 Seconds © CBS Studios International
10sec
CBS Reality Menu © CBS Studios International
20sec
CBS Reality Sting © CBS Studios International
2sec