On Monday 18 September 2017 a new logo for Lifetime was launched on screen. A new set of live action people idents with an increased focus on Sport were introduced. The new logo sees a switch to uppercase and with the Lifetime text surrounded by circle with a thin white outline. The graphics on the channel revolve around three colors: blue, green and red.
Idents












Lifetime Archer Ident 2017 © A+E Networks










Lifetime Couple Ident 2017 © A+E Networks














Lifetime Boxing Ident 2017 © A+E Networks














Lifetime Drummer Ident 2017 © A+E Networks








Lifetime Football Ident 2017 © A+E Networks












Lifetime Haircut Ident 2017 © A+E Networks
















Lifetime Sports Ident 2017 © A+E Networks








Lifetime Photoshoot Ident 2018 © A+E Networks
Stings


Lifetime Blue Sting 2017 © A+E Networks


Lifetime Green Sting 2017 © A+E Networks


Lifetime Red Sting 2017 In 2018, a second soundtrack was added. © A+E Networks


Lifetime Orange Sting 2018 © A+E Networks
Breakflashes


Lifetime Red Breakflash 2017 © A+E Networks


Lifetime Green Breakflash 2017 © A+E Networks


Lifetime Red Breakflash 2017 © A+E Networks
Menu




Lifetime Tonight Menu 2017 © A+E Networks
Pointer




Lifetime Tonight Pointer 2017 © A+E Networks


Lifetime Future Pointer 2017 © A+E Networks
Trailer Graphics












Lifetime Trailer Graphics 2017 © A+E Networks
End Credit Promotions


Lifetime ECP 2017 © A+E Networks