In 2019, Netflix launched a new look based around its ‘N’ icon logo transforming into a spectrum of vertical light beams. In the following years numerous programme themed versions have been introduced for its original programming.
Idents
Main ident which airs before and after Netflix original shows.
A special ident for Squid Game was introduced on 17 September 2021.
A special ident introduced on 21 March 2024 for 3 Body Problem.
A special ident for Bridgerton was introduced for the third season on 16 May 2024.
A special ident introduced on 29 November 2024 for the miniseries Senna.
A special ident for the second season of Wednesday was introduced on 6 August 2025.
A special ident for The Witcher season 4 was introduced on 30 October 2025.
A special ident introduced on 7 November 2025 for the 2025 Frankenstein film.
A special ident for Stranger Things was introduced for season 5 on 26 November 2025.
Airs after some Netflix original shows and films.