Sky1 launched new branding on 1 February 2011. Initially 5 idents were introduced featuring a large chrome ‘1’ and people participating in everyday activities. Towards the end of 2011 programme specific idents were introduced alongside the 5 original idents.





The first NEW ident to air at 6am on 1 February 2011 was the Rollerskating ident. The ident was filmed at Rollerworld in Colchester, UK.
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