Sky1 launched new branding on 1 February 2011. Initially 5 idents were introduced featuring a large chrome ‘1’ and people participating in everyday activities. Towards the end of 2011 programme specific idents were introduced alongside the 5 original idents.
Rollerskating ident © British Sky Broadcasting
The first NEW ident to air at 6am on 1 February 2011 was the Rollerskating ident. The ident was filmed at Rollerworld in Colchester, UK.
Swimming Pool ident © British Sky Broadcasting
Park ident © British Sky Broadcasting
Restaurant ident © British Sky Broadcasting
Rain ident © British Sky Broadcasting
Trollied ident © British Sky Broadcasting
Glee ident © British Sky Broadcasting
The Café ident © British Sky Broadcasting
Treasure Island ident © British Sky Broadcasting
Generic ident © British Sky Broadcasting
Menu © British Sky Broadcasting
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