On Tuesday 19th April 2016 Sky Atlantic unveiled new on air branding as part of an overhaul of the entire Sky Entertainment portfolio. According to Sky, the rebrand aims to reveal “the stories that lie within”. Sky Creative’s Simon Buglione, said “The creative is ambitious and brand-defining but most importantly will help our customers navigate our content in an engaging and entertaining way.”
Also in this section: Sky Atlantic: 2016 Idents
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