On 1 July 2015 Alibi launched new branding. The new look was devised by Art&Graft. According to UKTV the brand was in need of a refresh to create a distinctive personality that remained true to the heritage of the channel, whilst also reflecting the new brand proposition of offering viewers a “masterclass in deduction.”
Bank ident © UKTV
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Car park ident © UKTV
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Station ident © UKTV
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Woods ident © UKTV
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