STV updated its regular presentation with snow and ice effects during Christmas 2014. The same presentation returned in 2015 and again in 2016 with minor changes to some of the clips in the ident each year.
STV 2014 ident © STV Group plc
19sec
13sec
STV 2015 ident © STV Group plc
15sec
STV 2016 ident © STV Group plc
17sec
STV The X Factor ident © STV Group plc
15sec
STV Trailer Endboard © STV Group plc
STV Trailer Endboard © STV Group plc
STV Sting © STV Group plc