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Sky Sports: 2014 Idents & Presentation

On 12 August 2014 Sky Sports News was re branded to Sky Sports News HQ and a new European football channel Sky Sports 5 was launched. New idents were launched across across the entire portfolio of Sky Sports Channels. Each channel has sport specific idents 1 – Football , 2 – Cricket, 3 – Tennis, 4 – Golf, 5 – European Football and F1 – Formula One. Sky Sports News uses a mix of idents from the 6 Sports coverage channels. Each ident features a shiny glass like Sky Sports logo forming from a transparent glass state to the familiar Blue and Red logo similar to Sky Livings 2013 Presentation. The image behind the logo is distorted by a refraction effect. The logo is integrated into the scene with people and objects often covering a section of the logo. Coverage of Sky Sports 1 – 5 were recorded during Sky Sports Free Day on 16 June 2014.

News ident Sky Sports News HQ © Sky Group 15sec

Football Ident 1 Sky Sports 1 © Sky Group 15sec

Football Ident 1 Sky Sports News HQ © Sky Group 15sec

Football Ident 2 Sky Sports 1 © Sky Group 15sec

Football Ident 3 Sky Sports 1 © Sky Group 15sec

Football Ident 4 Sky Sports 1 © Sky Group 14sec

Football Ident 4 Sky Sports News HQ © Sky Group 15sec

Football Ident 5 Sky Sports 1 © Sky Group 15sec

Football Ident 5 Sky Sports News HQ © Sky Group 15sec

Football Ident 6 Sky Sports News HQ © Sky Group 15sec

Cricket Ident 1 Sky Sports 2 © Sky Group 15sec

Cricket Ident 1 Sky Sports News HQ © Sky Group 15sec

Cricket Ident 2 Sky Sports News HQ © Sky Group 15sec

Tennis ident Sky Sports 3 © Sky Group 16sec

Golf Ident 1 Sky Sports 4 © Sky Group 15sec

Golf Ident 2 Sky Sports 4 © Sky Group 15sec

Golf Ident 2 Sky Sports News HQ © Sky Group 15sec

Golf Ident 3 Sky Sports 4 © Sky Group 15sec

Golf Ident 4 Sky Sports 4 © Sky Group 15sec

Golf Ident 4 Sky Sports News HQ © Sky Group 15sec

European Football Ident 1 Sky Sports 5 © Sky Group 15sec

European Football Ident 1 Sky Sports News HQ © Sky Group 15sec

European Football Ident 2 Sky Sports 5 © Sky Group 15sec

European Football Ident 3 Sky Sports 5 © Sky Group 15sec

European Football Ident 3 Sky Sports News HQ © Sky Group 15sec

European Football Ident 4 Sky Sports 5 © Sky Group 15sec

European Football Ident 4 Sky Sports News HQ © Sky Group 15sec

Formula One Ident 1 Sky Sports F1 © Sky Group 15sec

Formula One Ident 1 Sky Sports News HQ © Sky Group 15sec

Formula One Ident 2 Sky Sports F1 © Sky Group 15sec

Formula One Ident 3 Sky Sports F1 © Sky Group 15sec

Darts Ident 3 Sky Sports Darts © Sky Group 15sec

Rugby Ident 1 Sky Sports News HQ © Sky Group 15sec

Rugby Ident 2 Sky Sports News HQ © Sky Group 15sec

American Football ident Sky Sports News HQ © Sky Group 15sec

Boxing Ident 1 Sky Sports News HQ © Sky Group 15sec

Boxing Ident 2 Sky Sports News HQ © Sky Group 15sec

Boxing Ident 2 Sky Sports F1 © Sky Group 15sec

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