TLC launched new presentation on 18 June 2015 and was designed by in-house creative agency Discovery Creative London. The brand new look has been introduced as part of TLC’s growth strategy reflecting the relatable, surprising and uplifting nature of the channel’s values, shows and onscreen talent. A horizon line runs through all the branding as a mechanic to create a sense of anticipation.
Garden sting TLC.com © Discovery Networks
3sec
Pillows sting TLC.com © Discovery Networks
3sec
Stings © Discovery Networks
6sec
Break flashes © Discovery Networks
Stings TLC.com © Discovery Networks
10sec
Menu TLC © Discovery Networks
20sec
Menu Cross channel © Discovery Networks
20sec
Trailer Endboards © Discovery Networks