E4 launched a new look on 31 October 2013. Devised by E4’s Creative Director, Neil Gorringe, the new branding reaffirms the channel’s British roots with a humour and irreverence that viewers have come to love. E4’s new on-air packaging was designed and developed by ManvsMachine. The channels logo has been embodied by Eefer a purple robot. Eefer communicates with viewers on-screen via a purple placard he carries.
Idents
E4 Café ident © Channel Four Television Corporation
30sec
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E4 Caravan ident © Channel Four Television Corporation
30sec
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29sec
E4 Student Bedsit ident © Channel Four Television Corporation
30sec
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E4 Canal ident © Channel Four Television Corporation
30sec
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E4 Bus Stop ident © Channel Four Television Corporation
30sec
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E4 Hill Walking ident © Channel Four Television Corporation
30sec
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Stings
E4 Logo Sting A © Channel Four Television Corporation
2sec
E4 Logo Sting B © Channel Four Television Corporation
2sec
E4 Logo Sting C © Channel Four Television Corporation
2sec
E4 Café sting © Channel Four Television Corporation
3sec
E4 Student Bedsit sting © Channel Four Television Corporation
3sec
E Stings
E4 Lizzard E Sting © Channel Four Television Corporation
12sec
E4 Knitting E Sting © Channel Four Television Corporation
12sec
E4 Castle E Sting © Channel Four Television Corporation
12sec
E4 Sneeze E Sting © Channel Four Television Corporation
12sec
Menu
E4 Menu © Channel Four Television Corporation
18sec
Cross channel promotion
E4 Cross channel promotion next on Channel 4 © Channel Four Television Corporation
10sec
Trailer Graphics
E4 Endboard ident © Channel Four Television Corporation
Trailer Endboard
In Programme Promotion
E4 IPP © Channel Four Television Corporation
In Program Promotion
End Credit Promotion
E4 ECP © Channel Four Television Corporation
20sec