Crime and Investigation unveiled its global re-brand in the UK on 5 March 2014. New York based A+E Networks approached Monarchy to evolve the Crime and Investigation’s global identity. The new look was based predominantly on live-action footage and cinematic macro photography establishing the reality of the crimes broadcast on the channel. This has been complimented with a re-designed logo. CI said viewers will see the new incredible 3D logos animated on-air giving a new exciting and adventurous high-end feel to the channel. It has been stated the new look will continue to evolve in the future with more idents added when needed.
Spider ident © A+E Networks
16sec
Bride ident © A+E Networks
16sec
Crime Scene ident © A+E Networks
16sec
Main ident © A+E Networks
Multiple scenes from the channels idents combined.
16sec
Generic ident © A+E Networks
A short generic ident used before shows with flashing images.
10sec
Stings © A+E Networks
A selection of stings used on the channel.
9sec
Break Flash © A+E Networks
A short break flash used used as a break between adverts and channel promos.
1sec
Trailer Graphics © A+E Networks
ECP © A+E Networks
End Credit Promotion