A new look for Abu Dhabi Al Oula was launched in October 2008. The new look was produced by Lambie Nairn graphic designers and the soundtrack was made by David Lowe who produced the famous BBC News music. At the time of recording the only ident airing was the ‘Boat’ ident. Three other idents were used at launch – Car, Desert and Fountains.
Boat ident © Abu Dhabi Media Company
14sec
Boat Stings © Abu Dhabi Media Company
9sec
Car Stings © Abu Dhabi Media Company
From November 2012 a second soundtrack was added to one of the car stings.
10sec
5sec
Fountains Stings © Abu Dhabi Media Company
10sec
Desert Stings © Abu Dhabi Media Company
From November 2012 a second soundtrack was added to one of the Desert stings.
10sec
5sec