W introduced a new logo and new look branding on the 28 March 2022, to co-inside with its switch from being a premium channels to becoming free to air. A new tagline was introduced ‘Life Unfiltered’ and idents featuring various everyday life were created. The new look was created in-house by UKTV Creative with music by Molecular Sound.
Idents
W Babies Ident 2022 © UKTV
W Emergency Ident 2022 © UKTV
W Family Ident 2022 © UKTV
W Food Ident 2022 © UKTV
W Games Ident 2022 © UKTV
W Health Ident 2022 © UKTV
W Home Ident 2022 © UKTV
W Relationships Ident 2022 © UKTV
W Tea Ident 2022 © UKTV
- U&W: 2024 Idents
- U&W: 2024 Miscellaneous Presentation
- W: 2022 Idents
- W: 2022 Miscellaneous Presentation
- W: 2016 Idents
- W: 2016 Miscellaneous Presentation
- Watch: 2012 Idents
- Watch: 2012 Miscellaneous Presentation
- Watch: 2010 Idents & Presentation
- W: Christmas 2016 Idents & Presentation
- Watch: Christmas 2010 & 2011 Idents & Presentation