BBC One unveiled new idents on 1 January 2017. The new look is based on the theme of ‘Oneness’ with people from around the UK coming together. The idents feature groups of people taking part in an activity briefly pausing for a photograph to be taken. The idents were created by BBC Creative and directed by Martin Parr an award winning British photographer. Initially, only two scenes of idents were introduced and were widely criticised by BBC viewers and TV presentation enthusiasts. Throughout 2017 more idents were introduced and earlier idents were aired sparingly.
Idents
BBC One Mountain Rescue Volunteers, Brecon Beacons Ident 2017 © BBC
BBC One Wheelchair Rugby Team, Llantrisant Ident A 2017 © BBC
BBC One Wheelchair Rugby Team, Llantrisant Ident B 2017 © BBC
BBC One Wheelchair Rugby Team, Llantrisant Ident C 2017 © BBC
BBC One Bird Watchers, Rainham Marshes Ident 2017 © BBC
BBC One Cavers, Wemyss Ident 2017 © BBC
BBC One Bhangra Dancers, Edinburgh New Town Ident 2017 © BBC
BBC One Tandem Cyclists, Belfast Ident 2017 © BBC
BBC One Night Kayakers, Killyleagh Ident 2017 © BBC
BBC One Allotment Holders, Smethwick Ident 2017 © BBC
BBC One Bog Snorkellers, Llanwrtyd Ident 2017 © BBC
BBC One Boxers, Digbeth Ident 2017 © BBC
BBC One Wild Campers, Glencoe Ident 2018 © BBC
BBC One Drone Racers, Nottingham Ident 2018 © BBC
Special idents
BBC One Kites Ident 2017 On 7 September 2017, BBC One aired the 2009 Kites ident © BBC
BBC One Strictly Come Dancing Ident 2017 Looks like someone didn’t recieve the memo, the circles return for this special programme themed ident. © BBC
